Websites, brand and animation for personal injury firms

Your website should look like every other firm's. explain the claim before the client calls.

Built by someone who spent 14+ years inside claimant personal injury. I help firms explain what happens next, turn a complicated process into a clear client journey and design the relevant regulatory information in from the start.

Get a free client journey snapshot → See the before and after

Websites · built around the client's journey Brand · an identity that supports that journey Animation · where a process needs explaining Compliance built in · SRA, complaints, accessibility and cookies

Where client experience breaks down

Clients judge a firm by how clearly it guides them.

In its latest data, the Legal Ombudsman named the same issues in personal injury again: poor communication, delays, uncertainty about costs or deductions, and concerns about the quality of advice. Most of these start with what the client wasn't told.

1,140

Complaints accepted

Personal injury complaints the Legal Ombudsman accepted in 2025/26. That's 14% of all the complaints it accepted.

Legal Ombudsman, 2025/26 annual complaints data

74%

Poor service found

Personal injury complaints with an investigated outcome where the Ombudsman found evidence of poor service.

Legal Ombudsman, 2025/26 annual complaints data

14+ yrs

Knowing what clients ask

My years on claimant personal injury files shape how I structure a website around the questions clients actually have.

My own experience, not an industry statistic

What this does for your firm

Clearer for clients. Easier for your team.

Your website starts the conversation before anyone at the firm speaks to the client. These are the outcomes I design for.

Fewer confused enquiriesClients understand the basic process before they call.

Better first impressionsThe site shows the same clarity you want from your team.

Less repeated explainingCommon questions are answered before the first conversation.

A clearer route to instructionVisitors are told what happens next instead of working it out.

A site your team can useContent is structured around how your firm actually works.

Before and after

Drag to see the difference.

Picture your own firm here. On the left is the kind of law firm site I often see. On the right is the same firm, rebuilt around what the client needs to know.

YOURFIRM.CO.UK
Est. 1987 · Excellence in Law☎ 0800 000 000

HOMEABOUT USOUR SERVICESNEWSCONTACTLINKS

[stock photo: gavel]

Welcome to YOURFIRM.CO.UK

We are a leading firm of solicitors offering a comprehensive range of legal services to private and commercial clients. Our experienced team pride ourselves on providing a professional and personal service tailored to your individual requirements.

Please do not hesitate to contact us.

YOURFIRM.CO.UKStart your claim

Hurt on the road? Here's what happens next.

Five stages, explained in plain English. We'll tell you what to expect and update you at every step.

01Tell us what happened

02We contact the insurer

03Medical report

04Offers and advice

05Settlement

Check if you can claim Takes about 2 minutes

YOURFIRM.CO.UK · Authorised and regulated by the SRA (no. 000000) · Complaints · Fees explained

BeforeAfter

Plain EnglishThe headline answers the client's question instead of praising the firm.

The process up frontFive stages the client can see before they call.

One clear actionOne button, with an honest time to complete.

Compliance built inSRA details, complaints and fees linked from every page.

Animation

Show the process. Don't just describe it.

Short animated explainers suit phones and make a long process feel manageable. This is a simple example of the kind of claim journey I animate for firms, with your branding, voice and process.

Every explainer comes in website, email and social media versions.

Road traffic claim · example

You get in touch

Insurer replies

Medical report

Offers

Settlement

Stage 1

We ask what happened, check you can claim and explain how our fees work before you agree to anything.

Example script only. Each firm's version follows its own process and fee terms.

Services and fees

Fixed fees. You know the cost before we start.

Start with a free snapshot. If you want a deeper review, move to a full audit. Every project gets a written quote with a fixed price.

I'm currently offering five

Free client journey snapshot

A one-page report on your website and enquiry process.

Your top five fixes, ranked
A 15-minute call to talk them through
No obligation

£0

Client journey audit

A full review of your website, enquiry handling and client updates.

Ranked fixes with examples
Rules and accessibility check
Mobile and speed review

£750 – £1,750

Website

The core of what I do. A site built around your client's journey.

Mobile-first design
One interactive tool, such as a claim checker
Plain-English service pages

£5,000 – £15,000

Brand sprint

An identity that supports the client journey and still feels like a law firm.

Logo refresh, colour and type
Tone of voice
A short brand guide

£2,500 – £6,000

Motion pack

Animation where a process is easier to show than to describe.

3 to 5 animated explainers
An animated logo
Social media versions

£2,000 – £6,000

Studio plan

Ongoing content and updates, month by month.

New animations and posts
Website updates
Awareness campaign packs

£299 – £999 a month

A full rebrand combines a brand sprint, website and motion pack as one launch, from £12,000 to £30,000. All prices exclude VAT where it applies. I don't refer claims, sell leads or charge per claim.

The rules

Built in from the first draft.

Many agencies add the regulatory details at the end, if at all. I design the relevant requirements in from the start, so your compliance team isn't left fixing the site after launch.

This is a design checklist. It isn't legal advice, and your firm stays responsible for its own compliance.

✓
SRA details and the digital badgeYour SRA number and the SRA's digital badge, displayed prominently as the Transparency Rules require.
✓
Complaints informationYour complaints procedure, including how and when clients can go to the Legal Ombudsman.
✓
Transparency informationThe SRA Transparency Rules require price and service information only for specified services, such as residential conveyancing, uncontested probate and some employment tribunal claims. Where they apply, I design clear pages for it.
✓
Fair publicityNo misleading claims about fees or results, and genuine testimonials only, with written consent.
✓
AccessibilityAccessibility built into the design, with WCAG 2.2 AA testing available as part of the project.
✓
Cookies and privacyA privacy notice and cookie setup that match what the site actually does.

About

Most agencies can make a firm look good. I can make it make sense.

I'm Luke Nicholas. I spent over 14 years as a claimant personal injury paralegal, so I know where clients get confused and where case handlers get stretched. I now use that experience to help personal injury firms communicate more clearly.

Experience14+ years in claimant personal injury
EducationLaw graduate, studying for the SQE
FocusPersonal injury firms
CoverageEngland and Wales, working remotely
TeamSpecialist developers and animators on larger projects

Free client journey snapshot

See your site the way your clients do.

I'm offering free snapshots to five firms this winter. In return, I ask for honest feedback and permission to use the results as an anonymised case study.

Send your website address.
I review it as a client would, on a phone.
You get a one-page report and a 15-minute call.